Love Without Cruelty

Ahimsa London was created with one simple belief: love should never cause harm. Founded by Nirali and Nerav, our brand exists to end cruelty in the name of diamonds and bring true ethics back to fine jewellery.

In 2013, a conversation about engagement rings revealed the dark truth of mined diamonds — child labour, conflict, exploitation, and environmental destruction. The search for a better way led us to lab-grown diamonds: real diamonds in every sense, but free from cruelty, conflict, and harm.

Our Story

What began as a love story soon became a mission. With a shared passion for justice, science, and design, we spent years researching how to create luxury jewellery that people could wear with pride.

In 2017, we founded Ahimsa London — an ethical, luxury jewellery house dedicated to crafting exquisite pieces using only lab-grown diamonds and recycled or fair-trade metals. Every creation is a symbol of beauty, compassion, and progress.

Meet the Founders

Nerav

A physics graduate and entrepreneur, driven by fairness and ethics. His deep-rooted commitment to justice led him to challenge traditional industries and champion cruelty-free alternatives.

Nirali

A designer with a creative eye, who left teaching to pursue her passion for meaningful design. Her vision combines timeless elegance with conscious craftsmanship, ensuring every Ahimsa piece is both beautiful and ethical.

Why Lab-Grown Diamonds?

Lab-grown diamonds are real diamonds — chemically, physically, and visually identical to mined ones. The only difference is their origin. Ours are created in state-of-the-art laboratories, guaranteeing that no lives, communities, or ecosystems are harmed in the process.

By pairing these diamonds with recycled and fair-trade metals, we ensure every piece reflects our promise: luxury without compromise.

Our Promise: Ethical Luxury

At Ahimsa London, beauty never comes at the expense of humanity. We are proud to be one of the UK’s leading lab-grown diamond jewellers, offering collections that combine timeless craftsmanship with modern values.

When you choose Ahimsa, you choose more than jewellery — you choose compassion, sustainability, and a love story you can truly be proud of.